Oil&nonoil 2010 Gets off to a Racing Start
Over 50% of the overall area taken up by the 2008 edition has been already booked fifteen days after the official launch of the event, scheduled to take place at ModenaFiere from 9th-11th May 2010.
From nought to 2,000 in just 15 days. Even a total newcomer to the organisation of trade fair events would realise such a speedy progression is no common feat. In just two weeks Oil&nonoil 2010 (ModenaFiere, 9th-11th May) saw companies operating in the sector book in advance more than 50% of the exhibition space occupied by the 2008 edition. Most, but not all, were exhibitors who also took part in the last event, hurrying to sign up for the next and take advantage of the promotional campaign.
Another healthy sign in these troubled economic times was the small yet significant increase in the size of the stand space optioned; something that goes against current trends in the trade fair sector.
A well-established and popular event.C
The fourth edition of Oil&nonoil has grown into a popular and well-known event. Building on this strong basis, the organisers aim to improve the organisational aspects of the fair, strengthen the relationship with exhibitors, take their feedbacks into account and work towards greater penetration among domestic and overseas operators.
The aim is to continue to grow while consolidating the choices of the past by extending the fair's appeal to areas that until now have barely been touched on, and to push the message through to foreign companies who may not be aware of the advantages that participating in an event such as Oil&nonoil can bring to their operations.
Over the next few months, the effects of the changes the market has seen in the past decade will begin to leave their mark on the fuel distribution network with a greater emphasis on non-oil products.
The catering industry, for example, is eagerly looking for new formats and solutions that will offer advantages and a more efficient coverage of the network, while independent concessionaires want to play a greater role in how they run their own business. This goes hand-in-hand with the oil companies' desire to re-shape their relationship with the station operators.
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